THE CHALLENGE
charCUTErie Woo isn’t a simple “order one board” operation. It’s a multi-channel food business with:
- Custom charcuterie board orders for different sizes, themes, and occasions.
- Private party and grazing table catering for events like weddings, corporate parties, and showers.
- A Board of the Month membership club with recurring monthly pickups.
- Charcuterie workshops and events at partner locations and their own space.
- A physical storefront offering sandwiches, salads, and more.
Before the new site and systems, managing all of that meant juggling DMs, emails, manual tracking, and disjointed processes. It was too easy for details to slip, follow-ups to get missed, and staff to burn time on admin instead of the actual food experience. The mission was clear: design and develop a site that captured the fun, witty brand voice, while also building serious operational infrastructure under the hood.
THE MISSION
Build a WordPress experience that:
- Feels as fun, clever, and personality-driven as the brand itself.
- Handles complex ordering scenarios without overwhelming customers.
- Automates recurring processes like Board of the Month pickups and order reminders.
- Integrates with Square POS so orders and payments flow into one system.
- Markets and manages workshops and events directly on the site.
- Supports ongoing email marketing and list growth without extra overhead.
In other words: make the website do as much of the heavy lifting as possible so the team can focus on boards, not spreadsheets.
POWERS DEPLOYED
For charCUTErie Woo, we deployed The Architect, The Technomancer, and The Oracle—custom web design, automation, and SEO-aligned structure—wrapped in a tone that leans into humor and creativity.
On the design and content side, we:
- Designed and developed the entire WordPress site from scratch, leaning into the brand’s playful, pun-heavy voice across pages like charcuterie, workshops, private parties, reviews, and more.
- Used humor and wit throughout to make the experience feel like the brand—engaging microcopy, fun section titles, and personality-driven descriptions instead of generic catering language.
- Structured the site around real customer journeys: exploring board options, booking workshops, requesting private parties or grazing tables, reading reviews, and finding storefront details.
- Built custom order flows for general board orders, Private Party Inquiry (showers, birthdays, corporate gatherings), Grazing Table Inquiry (larger events and weddings), and Board of the Month membership and ongoing monthly logistics.
- Integrated these forms with their Square POS so order data and payments are aligned with how the business actually runs day-to-day.
- Developed an event management solution on the site to showcase and manage charcuterie workshops and events, including dates, times, locations, and pricing.
- Helped launch their Sandwich and Salad Pre-Order system so visitors can pre-order sandwiches, grilled cheeses, salads, and more, then pick up in-store at their chosen time slot—reducing lines, smoothing production, and making lunch rush more manageable.
- Automated key workflows like order reminders and Board of the Month pickup reminders, including custom emails that let members choose their pickup date and time each month without manual back-and-forth.
- Supported email marketing and list management so they can stay in touch with customers about new workshops, limited-time boards, storefront updates, and club communications.
The result is a site that feels like charCUTErie Woo on the front end—and acts like an operations assistant in the back.
THE HEROIC VICTORY
Since launching the redesigned site and systems in 2024, charCUTErie Woo has seen real, measurable wins across multiple parts of the business:
Operationally, the automation and integration work means fewer emails to chase, fewer details slipping through the cracks, and more time spent doing what actually differentiates the brand: creating incredible boards, workshops, and experiences.
WHY IT WORKED
This worked because the build was tailored to charCUTErie Woo’s actual business model—not some generic “online shop.”
- Custom forms and flows match how they sell: custom boards, events, grazing tables, and subscriptions.
- Square POS integration means the website isn’t a separate universe; it feeds into their existing payment and operations stack.
- Event management on the site makes workshops discoverable and easy to book, which is key for an experience-driven brand.
- Automations around Board of the Month and order reminders turn ongoing logistics into set-and-forget systems instead of manual admin.
- SEO-aligned structure plus ongoing content and email support help keep new people discovering them while existing fans stay engaged.
The site doesn’t just show off beautiful boards; it quietly powers the behind-the-scenes systems that let the business scale.
ONGOING IMPACT
charCUTErie Woo now has a website and infrastructure that can flex with them—whether they’re adding more workshops, expanding storefront hours, growing the Board of the Month club, or testing new pre-order offerings.
As organic search continues to drive a significant share of traffic, and automations handle more of the repetitive tasks, the team can spend more energy on creativity, collaborations, and the next evolution of the brand.
